I love illustrating and hand rendering type, so when the idea of designing three wine bottles came up, I had no choice but to do what I loved. So I whipped out my pens and drawing tablet to begin illustrating various characters and mocking up the LIMBO name. I wanted them to relate to each other, but different enough so that you could identify one wine from the other.
I also wanted to integrate shape and color into the design, big surprise. Each shape over each illustration represents a style of wine it is on; The circle represents a smooth, relaxed flavor, the triangle has a more sharp, crisp flavor, and the square being a good mix of the two.