Pepsi: Gift It Forward
DIGITAL | PRODUCTION
Pepsi came to Motive in 2019 for a seasonal promotion that would give back. This Limited Time Offer gifted customers with up to $25,000 to either donate to a charity, or gift to a friend! The program extended to promotional materials, In-Store footprints, Times Square takeovers + a couple Cardi-B commercials.
As a designer, I built off the solid direction set by Steve Arhontoulis and John Harvey to create numerous icons, 40+ web pages, presentation templates, etc.
For this massive Times Square stunt, Motive had all hands on deck for creative. Working with such a large team to coordinate creative output was key. After delivering over 80 pages for mobile and desktop, I was then brought in for icon development, presentation templates for Pepsi meetings, and social content.
