Mtn Dew: Snowdance
DESIGN | EXPERIENTIAL | PRODUCTION
Mtn Dew hosted a mountain takeover in Breckenridge, CO by having a full-day snowboard festival. Offering everything from a live outdoor concert featuring Gramatik and Big Boy, to legendary snowboard athletes. With over 5,000 attendees, this sold-out promotion locked in a second-year deal.
Creative Direction was managed by Spence Trierweiler, while the stunning illustrations and key visual was conjured by Steve Arhontoulis. I handled expanding the key visual into creative for experiential, and collateral. This included concert stage banners, signage, lanyards, and even drink menus.
Helping create over 100+ pieces of production with Nolan Addison in less than a week is one of my favorite achievements for this project. Coordinating with all ADs to keep designs uniform for the activation was a skill I honed on this activation.
